I don't know what to make of this commercial. Some are claiming that Budweiser is aiming at the gay community with the release of the ad. The "Coming Home" theme is moving, yes, but gay? I am not so sure.
It starts out with an American soldier calling a man telling him: "Hey, it's me, I'm coming home!" Then after that there is a split screen showing the two men, one preparing to go home and the other preparing his welcome back party. At the end of the commercial the two men hug and then the soldier goes on to hug two women, that could be his sister, his mom? Who knows, but the commercial is pretty vague at best.
The one REALLY strange thing is that the ad is viewer-restricted on YouTube! That is so ridiculous. It could perfectly be that these two are brothers or cousins and it is restricted because they hug? Even if the video is "gay-themed" why the hell would it be considered "inappropriate?" In that sense it is a huge fail. What is the point of this ad if it is considered "inappropriate" without being one thing or the other?
Have a look at the ad, is it or isn't it? U decide!